Plumbing & Drainage
ATP Plumbing
A premium plumbing website engineered to outrank national directories in a competitive metro market.
- Premium Plumbing Website
- Local SEO
- Google Business Profile
- Google PageSpeed
- 98
- SEO score
- 100
- Increase in calls
- 3.1x
- Conversion lift
- +64%
Challenge
ATP Plumbing relied on word of mouth and a dated template site that loaded slowly on mobile, ranked on page four for its core services, and gave callers no clear next step.
Strategy
We rebuilt the site around three high-intent service clusters, added dedicated location pages, and made the phone number and booking flow the centre of every screen.
Design
A calm navy and white system with generous whitespace, large typographic hierarchy, rounded service cards and a persistent emergency-call bar on mobile.
SEO
Technical clean-up, schema for LocalBusiness and Service, keyword-mapped service pages, internal linking and a fully optimized Google Business Profile.
Project goals
- Outrank national directories for core services
- Make calling effortless on mobile
- Look like the premium option in the market
Technology used
- Hand-coded front end
- Structured data
- Edge hosting
- Core Web Vitals budget
Results
- More inbound calls
- 3.1xMore inbound calls
- Mobile page speed
- 98Mobile page speed
- Keywords on page one
- 42Keywords on page one
- Form conversion rate
- 9.4%Form conversion rate
Gallery
“Within two months the phone stopped being quiet. The site finally looks like the standard of work we actually do.”
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